by Ali Roshandel | Jun 1, 2013 | Travel & Leisure
A very successful travel services organization needed to methodically segment and contact inquirers across its demand base. Not a novel idea but one that required significant ‘filling-in-the-blanks’ methodology to turn anonymous data into profitable...
by Ali Roshandel | Sep 30, 2003 | Advertising, Media & Digital Marketing, CRM, Travel & Leisure
In the overcrowded royalty space, there is an opportunity to seamlessly implement a loyalty program that is least demanding from and transparent to the consumer, and most relevant and timely to manufacturers. Moving away from scripted language to responsive dialogue,...
by Ali Roshandel | Aug 30, 1998 | Travel & Leisure
There is a scenario where your organization is expecting a significant number of contacts for service. Clearly your main task is to plan appropriately in order to satisfy the service needs and the volume of contacts. But what if you could also use that opportunity...
