by Ali Roshandel | Mar 1, 2014 | Advertising, Media & Digital Marketing
Can one streamline all available data across digital and traditional marketing channels in order to automate real-time segmentation and relevant offers to its customers? This national media organization was keen on providing that answer to its wide ranging client...
by Ali Roshandel | Jun 1, 2013 | Travel & Leisure
A very successful travel services organization needed to methodically segment and contact inquirers across its demand base. Not a novel idea but one that required significant ‘filling-in-the-blanks’ methodology to turn anonymous data into profitable...
by Ali Roshandel | Jan 31, 2008 | CRM, Technology
Suppose it takes you about 3 months to close your financials since you have too many un-integrated acquisitions over the years. Not only do you have definition differences across your subsidiaries, you also have disparate systems and unfavorable data movement...
by Ali Roshandel | Jan 31, 2005 | Advertising, Media & Digital Marketing
Do the Right Thing: An Interview with Liberty Mutual on The Responsibility Project...
by Ali Roshandel | Sep 30, 2003 | Advertising, Media & Digital Marketing, CRM, Travel & Leisure
In the overcrowded royalty space, there is an opportunity to seamlessly implement a loyalty program that is least demanding from and transparent to the consumer, and most relevant and timely to manufacturers. Moving away from scripted language to responsive dialogue,...
by Ali Roshandel | May 31, 2001 | Advertising, Media & Digital Marketing, CRM, Technology
What if, knowing all that can be known about your customer, you could: reliably predict their next purchase? find prospects like your customers, design the right offer, and promote your product at the best possible time and in the most relevant light? ensure that all...
