by Ali Roshandel | Jan 24, 2017 | Advertising, Media & Digital Marketing, Government & Non-profit
Organized in 2014, the Cambridge SNAP Match Coalition works to make healthy, local produce at farmers markets more affordable and accessible to low-income shoppers in Cambridge. A unique joint fundraising effort for the SNAP Match program has doubled the amount of...
by Ali Roshandel | Jun 30, 2016 | Advertising, Media & Digital Marketing, Government & Non-profit
An over 100 years old organization aims at an increasingly more pronounced role in all matters Cambridge, Massachusetts. Through the tireless efforts of Geeta Pradhan, and her staff, CCF has begun the unenviable task of modernizing and scaling to the task at hand. It...
by Ali Roshandel | Aug 1, 2014 | Advertising, Media & Digital Marketing, Real Estate
A national real estate firm needed to, among other efforts, take a fresh look at all the metrics they use to gauge their performance. Inherent in this quest was the persistent question that whether or not ant of the metrics actually had anything to do with...
by Ali Roshandel | Mar 1, 2014 | Advertising, Media & Digital Marketing
Can one streamline all available data across digital and traditional marketing channels in order to automate real-time segmentation and relevant offers to its customers? This national media organization was keen on providing that answer to its wide ranging client...
by Ali Roshandel | Jan 31, 2005 | Advertising, Media & Digital Marketing
Do the Right Thing: An Interview with Liberty Mutual on The Responsibility Project...
by Ali Roshandel | Sep 30, 2003 | Advertising, Media & Digital Marketing, CRM, Travel & Leisure
In the overcrowded royalty space, there is an opportunity to seamlessly implement a loyalty program that is least demanding from and transparent to the consumer, and most relevant and timely to manufacturers. Moving away from scripted language to responsive dialogue,...
