by Ali Roshandel | Jan 31, 2005 | Advertising, Media & Digital Marketing
Do the Right Thing: An Interview with Liberty Mutual on The Responsibility Project...
by Ali Roshandel | Sep 30, 2003 | Advertising, Media & Digital Marketing, CRM, Travel & Leisure
In the overcrowded royalty space, there is an opportunity to seamlessly implement a loyalty program that is least demanding from and transparent to the consumer, and most relevant and timely to manufacturers. Moving away from scripted language to responsive dialogue,...
by Ali Roshandel | May 31, 2001 | Advertising, Media & Digital Marketing, CRM, Technology
What if, knowing all that can be known about your customer, you could: reliably predict their next purchase? find prospects like your customers, design the right offer, and promote your product at the best possible time and in the most relevant light? ensure that all...
by Ali Roshandel | Jan 31, 2000 | CRM, Technology
What customers take away is their experience with your product and service. What if you could capture and build an environment where that was understood and built upon?
by Ali Roshandel | Jun 30, 1999 | Technology
Pulling together a consistent message, product and service across many autonomous brands, divisions, and somewhat contrasting departments is the challenge for the marketing and service focus areas of this giant automobile manufacturer. The solution is further...
